Google Ads for your practice
Google checks your ad against its own policy. AHPRA, the body behind the health ad rules, checks something else. Passing one tells you nothing about the other.
Who the law protects
A business that only prints or publishes someone else's ad does not break the law. Google publishes your ad as part of its business. You wrote it.
Why search ads trip you up first
The qualifier gets cut and the promise stays. The promise is the part the rules care about. Your website has room to be careful, and your ad does not.
Google's Australian rule
Google says ads aimed at Australia can't use prescription drug terms in the ad or its landing page. A safe headline that links to a drug page still fails.
The setting nobody checks
The health ad rules ban testimonials. Star ratings and auto-made ad parts are settings. So nobody writes them, and nobody signs them off.
The fix
Swap "best clinic in Brisbane" for "A GP clinic in Brisbane CBD, bulk billing for concession card holders". Swap "pain gone in one session" for a first visit plan.
Who is responsible
The rules reach your practice, the company that owns it and the agency writing your copy. They do not reach the platform, the one with the money.
Where to start
You can rewrite every ad in an afternoon. Your website takes longer. That is why it is often the part that has been wrong for years.
Tap through for the five limbs, the account audit and the say-this-not-that table