What a copywriter costs in 2026
Two quotes for the same clinic page can be $600 apart. One simple sum shows you which one is real.
The Australian average
That comes from the Cemoh 2026 rate guide, before GST. A day covers up to 7.6 hours of work. Keep $85 in your head.
The spread you rarely see
That is a 2.8 times gap. Most day rates, 68%, sit between $502 and $858. Experience explains part of it. Time for research and review explains the rest.
The hours test
The answer is how many hours the writer has promised you. Rate guides do not run this sum for you.
What the numbers mean
A $450 quote is 5.3 hours, and $750 is 8.8 hours, a full day. A $1,500 quote is 17.6 hours. Hold that against all the work your page needs.
Rethinking cheap
The writer is being honest about the time. The mistake is on the buying side. You cannot expect 8 hours of thinking for 2 hours of money.
Why a clinic page costs more
Each claim must clear AHPRA's health ad rules, and the TGA code if a health product appears. Testimonials about care are out. So the page is written twice, then checked.
The Australian price band
Heydays Creative puts it at $1,200 to $2,800 for a junior, $2,300 to $3,900 mid-level and $2,600 to $4,500 senior. A compliance check is usually extra.
What to do
Something came out of the scope, so ask what it was. Then spend your money on the pages that decide whether someone books.
Tap for the full rate tables and the hours test on real quotes.