Fixing your site for the ad rules

A compliant rewrite changes about 7.7% of your site.

You don't need a rebuild. About 1 sentence in 15 needs to change, and most of them are the same kind of sentence.

commasandchaos.com

What we checked

We read 21 live clinic pages.

That was 1,360 sentences on physio, dental, psychology, chiro and podiatry sites, like yours. They came from 5 capital cities, on 9 September 2026.

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What we found

Not one of the 21 pages was clean.

Of 1,360 sentences, 105 had a clear problem. That is 7.7%. The typical page sat at 6.8%, and the worst at 31.2%. It is worth checking yours.

commasandchaos.com

Where the problems sit

Most problems are one kind of claim.

Bragging words and specialist claims made up 90 of the 105 flags. Absolute claims about Medicare were 14, and outcome claims were 9.

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Narrower still

Four words do most of the damage.

The word "best" showed up 33 times, on 15 of the 21 pages. Then came "specialist" 16 times, "expert" 11 and "leading" 10. Check your pages for all 4.

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Why the small number misleads

These words sit where your visitors look.

Bragging words sit in your page titles, hero lines and headings. So a rewrite touches far more of what your visitors actually read.

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Our own tool, caught out

All 27 flags for CBD were about the city.

Melbourne CBD and Sydney CBD are places, and none meant cannabidiol. One page got flagged for herbal tea in the waiting room. A tool finds candidates, and a person decides.

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What this does not show

The real figure is higher than 7.7%.

Word matching can't see an unlabelled testimonial, a hinted comparison or a before-and-after photo. So your own figure could be higher. We checked one page per site.

Tap for the full count, the line-by-line rewrites and the method.

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