How long will your rewrite take?

The whole answer

Nobody can give you a date without counting your pages.

A rewrite is your page count times the work each page needs. You can find both numbers in an afternoon. Most quotes are written without either.

The spread

Of 55 sites, 22 have more than 100 pages.

Nine sites have under 20 pages, and 8 have more than 300. A quote built for a 9 page site would be wrong by a factor of 10 on those.

How much copy

A typical clinic site holds about 75,000 words.

The typical page we read had 820 words. Multiply the two and you get roughly 75,000 words, the length of a short novel. It is an estimate.

The part you cannot rush

Of 59 sites, 58 had a line that needs a human call.

Across 275 pages, 44.7% had a clear compliance flag. And 65.8% had a line a person must read in context. A flag is a decision for you to make.

By clinic type

Physio sites tend to be the biggest.

Here are typical counts: physio 259, cosmetic 197, dental 72, psychology 41, general practice 38. Location and treatment pages add the most. The groups are small.

One page

One page takes me 2 hours and 3 business days.

That is my own fixed single-page offer. You cannot just multiply it, as research gets reused. But even part of 2 hours across 92 pages adds up to weeks.

Get your own numbers

Open yourclinic.com.au/sitemap.xml.

Count the entries. Count the words on 3 typical pages and multiply. Then search your site for risky words and count pages, not hits. It takes about 20 minutes.

Tap for the full measurement and the questions to ask before you accept a quote.