Planning your clinic website
I checked 53 Australian clinic websites for the 8 pages patients use before they book. Here is what most of them miss.
The 8 pages patients look for
Your patients look for about, team, services, fees, new patients, FAQ, contact and online booking. The typical site had 6 of them.
Where the effort goes
A blog brings people to your site. Your fees page is where many of them decide to book. In the check, 42 had a blog and 32 had fees.
The page new patients need
This page tells people what to bring and what happens at the first visit. None of the 9 psychology sites had one.
On your fees page
Ahpra, the body behind the health ad rules, lists vague price information as a possible breach. State the fee, the rebate and what the patient pays.
The pages to check closely
These pages describe results and people. Of 9 cosmetic sites, 5 had a before-and-after or results gallery. Check yours against the rules.
The page the law asks for
Only 38 of 53 sites had one. The privacy rules ask for a clear policy that is up to date.
Before you rewrite
Name every page you need first. Then write each one to the rules, so nothing gets missed.
Tap for the page-by-page table