Your fees page

Does your fees page answer patients?

It is where new patients check they can afford you. We read the fees pages of 58 Australian clinic websites to see what they answer.

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Six questions

What new patients want to know.

Patients want the first visit price and length. They want the gap after rebates. They want to know when to pay, what late cancelling costs and if fees are current.

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The first finding

Only 25 of 58 had a fees page.

Two more linked to a fees page that no longer worked. One fees page had no fees at all, just a note that they were being updated.

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The main finding

Only 1 of 25 answered all 6.

Most gave a first visit price. Far fewer said how long it runs, when to pay, what cancelling late costs or how current fees were. The typical page answered 3.

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The missing number

Only 9 of 19 gave the gap.

Of the pages, 19 mentioned a Medicare or fund rebate. Only 9 said in dollars what the patient is left paying. All 9 were GP or psychology clinics.

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Check your rebates

Of 11 rebate figures, 3 were out of date.

We checked the quoted Medicare rebates against MBS Online. Three no longer matched the 1 July 2026 schedule. Your figures may need a check too.

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Fees as a guide only

Seven of 25 pages hedged their fees.

Ahpra, the body behind the health ad rules, says vague price information may breach the rules. Say what your fee depends on. Then give the common prices.

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About an hour

Answer the 6 questions on your own page.

Give the first visit price and length, and the gap in dollars. Say when you take payment and what cancelling late costs. Date the page, and check it every July.

Tap for the full measurement and the rewrite table

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