Does your homepage headline follow the rules?

Headline 1

Swap best for a fact.

Old: Brisbane's Best Family Dentist. New: Family dentistry in Brisbane, for kids and grown-ups. Your patients can check the new one.

Headline 2

Don't promise a result.

Old: Back Pain Gone for Good. New: Physio for back and neck pain in Geelong. Your first visit starts with an assessment.

Headline 3

Leave out what clients say.

Old: Our Clients Say We Changed Their Lives. New: Psychologists in Perth for anxiety, low mood and stress. You keep the facts.

Headline 4

Move the free offer down.

An offer needs its terms beside it. A headline has no room for them, so put it lower on your page.

Headline 5

Skip pain-free.

The rules name it as wording that plays down risk. Say what your treatment involves instead.

The pattern

Name the service, who it's for and the place.

Patients type those words into Google. So a plain headline helps you get found too.

Your next step

Read your headline on your phone.

Does it boast, promise or quote a patient? Then it's worth a rewrite. The full post has all 5.

Tap for all 5 rewrites