What patients search
A patient on your About page is settling one question. Can I believe this person. We measured 20 live Australian clinic About pages.
Out of 20 pages
Not one clinic in the sample published an AHPRA registration number. Only 2 of 20 mentioned AHPRA at all.
Six checkable facts
A named practitioner, a registration number, a qualification with its university, years in practice, fees, and languages spoken. No page carried more than three. One carried none.
Why the number matters
Section 121 of the National Law requires the registers to be kept open for inspection, free of charge, by members of the public, on the Agency's website. The number closes the question in thirty seconds.
What is there instead
Across 9 of the 20 pages. After a human read every flag, 35 sentences were clear-cut unverifiable claims about the practice, on 12 of 20 pages.
We expected worse
Measured the same day with the same instrument: 6.3% of About-page sentences carried a superlative, against 6.0% elsewhere on the same sites. It is not boastful. It is wasted.
Section 115
It is a claim with a condition. Using a specialist title without the matching registration carries a maximum penalty of $60,000 or 3 years imprisonment for an individual. The page rarely lets anyone tell which.
The tooling trap
Our scanner flagged 54 sentences. A human read cut it to 35. The rest were a specialty title, a navigation menu, an idiom, a claim about a referring surgeon, or a testimonial, which is a different breach.
What to write instead
Name the practitioner. Print the registration number. Name the university and the year. Say what the first appointment costs. Every one of those is checkable, and every one is more convincing than best.
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