Your About page
A patient on your About page wants to know if they can trust you. We read 20 live Australian clinic About pages to see what helps.
Out of 20 pages
AHPRA is the body behind the health ad rules and the public register. Not one clinic we read printed an AHPRA number. Only 2 of 20 named AHPRA at all.
Six facts patients can check
The 6 are a named practitioner, registration number, degree and university, years in practice, fees and languages. No page had more than 3. One had none.
Why the number matters
By law, the public register must be free to search on AHPRA's website. With your number, a patient can check you in 30 seconds.
What is there instead
It was on 9 of the 20 pages. After a person read every flag, 35 sentences were plain claims nobody could check. They sat on 12 of 20 pages.
We expected worse
We measured on the same day with the same tool. Of About page sentences, 6.3% had a superlative, against 6.0% elsewhere. The real issue is wasted space.
A word to handle with care
Specialist is a claim that needs the matching registration. Without it, using a specialist title is an offence. Most pages make it hard to tell which applies.
Where our tool went wrong
Our scanner flagged 54 sentences, and a person cut that to 35. The rest were things like menus, idioms and a testimonial, which breaks a different rule.
What to write instead
Name your practitioner and print their registration number. Name the university and the year. Say what your first visit costs. A patient can check every one of those.
Tap for the full measurement