Selling a device without selling a cure.

The hypothesis that failed

Nobody sold a cure.

The scanner flagged 30 sentences on 15 sites. A person read every one. No site claimed to cure hearing loss. Three used unqualified restore language.

The honest version

Six said the opposite.

Six sites said plainly that hearing aids do not restore natural hearing, or that tinnitus has no cure. That version reads well.

The rule most missed

18 described the Program. 2 printed the phrase.

Section 32(3) of the Hearing Services Program Voucher Instrument asks contracted providers for a set conditions phrase. Both sites that printed it were national chains.

The fair objection

Six said they were providers. None printed it.

We did not check contracts. But six sites said on the page that they are an accredited or approved Program provider. None of those six printed the phrase.

The device rules

2 of 30 carried a TGA statement.

The TGA Advertising Code sets mandatory statements for device ads. Only the same two national chains carried one on their hearing aids page.

Independent means what?

26 said independent. 20 said what it meant.

In 2018 the ACCC acted on a hearing provider that called its own advice service unbiased. Name the fact behind the word.

What buyers look for

8 of 30 printed a price.

Only 8 printed any dollar figure for a hearing aid. Only 8 named the Audiology Australia or ACAud membership that funding depends on.

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