Plan 6 months of posts in a weekend.

What you are really agreeing to

Two posts a week adds up to a book.

Over 26 weeks, at our median of 1,840 words a post, that is 95,680 words. Nobody signs up for a book. They sign up for 2 posts a week.

Our own blog, counted

We went from 6 posts to 63.

We published 6 posts in the first 10.9 weeks. In the next 13.7 weeks we published 63. The rate jumped 8.3 times, and it jumped all at once.

The quality check

The posts got longer, too.

You might expect the work got thinner. The median post grew from 1,706.5 words to 1,888, up 11%. Every post still had an FAQ and 2 internal links.

Why it works

Writing is 1 job out of 9.

You pick the topic, the angle and the reader. You check it is new and decide what it may claim. Then you find sources, write, check and publish.

The weekend itself

Spend 8 hours on decisions.

Collect the questions your patients ask. Group them into 4 or 5 topics. Write your rules down once. Write one brief well, then fill the rest. Date them all.

The change that saves the most

Settle the rules at the brief.

Most teams write, check, then rewrite, so each post gets argued twice. If you are registered, AHPRA's ad rules cover your posts. Settle them once for all 26 briefs.

What really stops a plan

It is rarely the writing.

Nobody owns it, so nothing ships. The rate was set in a good week. Ready was never defined, so posts wait on your busiest person.

What this does not prove

More posts may not mean more bookings.

This counts posts and words, and says nothing about rankings or bookings. It was not a controlled test. Around your caseload, expect a lower rate.

Tap for the full method, briefs and all.