Using AI for your clinic content
Google says in writing that it judges quality, whoever made the content. Your real risk as a clinic sits somewhere else.
What Google says
Google's FAQ says: "Appropriate use of AI or automation is not against our guidelines." It cares about the quality of what you publish.
What Google does act on
Google calls this scaled content abuse. It means "many pages generated for the primary purpose of manipulating search rankings and not helping users". It applies however the pages were made.
What that looks like for you
Think physio in Carlton, then Fitzroy, then Brunswick. That pattern was a risk long before ChatGPT. AI just made 30 of them cheaper to make.
Can you prove who wrote it?
Seven checkers were run on 91 essays written by people sitting an English test. On average, they wrongly flagged 61.22%. At least one checker flagged 97.80%.
Who the law holds responsible
A business that only prints or publishes your ad does not break the law. Your clinic has no matching defence.
The bottom line
That has always been you. So stop watching your rivals. Read your own site the way a scan would.
Tap through for the Google quotes, the detector data and the section 133 table