AI content in healthcare
It said so in writing. The real exposure for an Australian clinic sits somewhere else entirely.
Google's own guidance
"Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years."
Straight from the FAQ
Google also explains why. It points back to mass-produced human writing, and says nobody would have thought a ban on all human content was reasonable either.
What Google does act on
"Many pages generated for the primary purpose of manipulating search rankings and not helping users." The policy applies "no matter how it's created".
What that looks like for a clinic
Physiotherapy in Carlton. In Fitzroy. In Brunswick. The pattern was a risk long before ChatGPT. AI only changed what it costs to make thirty of them.
Can you prove it?
The average false positive rate when seven AI detectors were run over 91 essays written by humans sitting the TOEFL exam. 97.80% were flagged by at least one detector. The same detectors were near-perfect on US 8th-grade essays.
Section 133(2), rarely quoted
A person does not commit the offence "merely because the person, as part of the person's business, prints or publishes an advertisement for another person". There is no matching defence for the advertiser.
The verdict
That has always been you. Stop watching the competitor and read your own site the way a scan would.
Tap through for the Google quotes, the detector data and the section 133 table