What do OT websites get wrong?

The biggest flag

Of 82 sites, 18 used the word specialist.

Only medical, dental and podiatry staff can hold an approved specialty. No OT can use the title, so take it off your site.

NDIS wording

The NDIA does not approve your services.

The NDIA runs the NDIS, and it approves no one's services. Even so, 2 sites called their staff NDIS Approved Occupational Therapists.

Funding promises

Of 82 sites, 6 promised a funding result.

The NDIA decides what a plan funds, so you cannot promise it. Only 4 of 82 sites said plainly that funding is never a sure thing.

Testimonials

Of 82 sites, 11 showed quotes about therapy progress.

Health ads cannot use testimonials, whoever pays for the care. NDIS funding does not change that, so take these quotes down.

What you can show

Reviews about your service are fine.

Comments about customer service or how you talk with clients are not testimonials. Comments about clinical results are, so leave those out.

The good news

Of 82 sites, 47 were clean.

The other 35 tripped at least one flag. So this is easy for you to fix, and most OT practices already get it right.

What to do

Describe your focus, and leave out the result.

For example, say your OTs work mainly with children. Say the NDIA decides what each plan funds.

Tap for the full rewrite table