Checking your clinic's ads
Ask a clinic owner if their marketing follows the rules, and they say yes. Ask when they last checked, and you get a story about who built the site.
Why it is easy to miss
A broken page shows an error. A slow page shows up in Google's report. An ad that breaks the rules loads fine, and it often wins more bookings.
What you usually watch
Your site loads. Google stays quiet, because the ad rules do not affect ranking. Bookings look good. And no patient reads your page the way a regulator would.
What AHPRA plans
AHPRA, the body behind the health ad rules, will ask you to declare that your ads meet the law. Then it will run audits to check those declarations.
The line most people missed
AHPRA says its audit sample will be big enough to speak for the whole profession. So a check could start with a sample, instead of a complaint.
AHPRA calls this a staged rollout and gives no date.
AHPRA annual report 2024/25
New cases rose 19.0%. Closed cases rose 8.3%. Cases still open at 30 June rose 26.7%. AHPRA closed more than ever and still fell further behind.
If an agency wrote it
AHPRA says you must check anything others write for you. Whoever approves the content is responsible for it. If you approved it, the ad is yours.
What checking means
Look for misleading claims, offers with no terms, and testimonials. Look for false hope, and pushing care people do not need. Check your site, socials, Google listing and ads.
What to do
Your website will never tell you it breaks the rules. AHPRA is building the thing that will. Until then, check your ads and record when you did.
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