The rules

01 / 07

Would your website pass Ahpra's Code?

As written

Pain-free treatment, every time.

We'll check in with you as we go.

These are made-up lines, like ones I often see.

commasandchaos.com

Good news first

02 / 07

Most sites I read had no patient testimonials.

24 of 30 left them out. You may be fine here already.

commasandchaos.com

Reviews

03 / 07

Check what your reviews say.

As written

My back pain was gone after 2 visits!

Patients often mention our easy parking.

Don't share reviews of your treatment.

commasandchaos.com

Promises

04 / 07

As written

Get back to full fitness, guaranteed.

We'll set goals with you and review them.

Don't promise more than you can give.

commasandchaos.com

Read the full post

Offers

05 / 07

As written

Free first visit!

Your first visit is free. It covers a chat and a check.

Tell people what your offer covers.

commasandchaos.com

Products you sell

06 / 07

As written

We recommend the orthotics we stock.

We sell these, so we benefit when you buy here.

Tell patients when you benefit.

commasandchaos.com

Your next step

07 / 07

Read your reviews page today.

Look for any line about treatment or results. That's a good place to start.

Tap for the full post

commasandchaos.com

Read the full post