Advertising Chinese medicine
Ahpra judges what you say about your service. The TGA, the medicines regulator, steps in when an ad promotes herbs. We read 52 clinic sites to find the risks.
What we checked
We searched for Chinese medicine clinics by city, with no condition words. That was on 23 September 2026. A person then read every flagged line.
The main risk
Ahpra says there is not enough proof that Chinese medicine can treat infertility or help fertility. You can still talk about acupuncture next to IVF, with care.
Claims about pregnancy
Of these, 5 offered to bring on labour and 2 offered to turn a breech baby. One listed miscarriage prevention. Ahpra says none of these claims are supported for ads.
Where the TGA comes in
The TGA says promoting a medicine to treat a condition is likely an ad for that product. Leave the herbs out of your ad. Describe the consultation instead.
A word to drop
Ahpra says Chinese medicine has no set specialist areas. Talk about your own work instead. For example, you could say you have over 10 years of antenatal care.
The easiest fix
Doctor is not a protected title. But if your Dr does not mean a medical doctor, say what you do each time you use it.
A 20-minute check
Search for fertil, herb, special, safe and Dr. Of the 52 sites we read, 33 hit at least one of these rules.
Tap for the full measurement and the rewrite table