Advertising your pharmacy
A pharmacy is a health service and a shop at the same time. We checked 20 live pharmacy websites against the rules.
Who sets the rules
AHPRA's health ad rules cover what you do. The TGA, which runs the rules on medicines, covers what is on your shelf. State drug laws sit under both.
What we found
The worst page hit 23.7%, and 2 pages had none. Compounding pharmacies ran higher than community ones. Your page may sit anywhere in that range.
The lesson that landed
We found no Ozempic, Wegovy or Viagra. The TGA has fined a pharmacy over Ozempic signs, and other shops took note.
The lesson that has not landed
Some named HRT, oestrogen, progesterone or testosterone to sell compounding. The TGA says you can sell the service. Just don't name the drugs.
What you can say
UTI consults with a pharmacist are fine. Antibiotics without a GP are not. Flu shots available is fine. Brand X vaccine, 10% off, is not.
The words to swap
The word "specialised" showed up on 13 pages, "trusted" on 13 and "best" on 10. Your registration already shows your training. Swap each claim word for a fact.
The simple test
You can run this test on your own pages in an afternoon.
Tap for the full measurement, the rewrite table and every source.