AHPRA and TGA, pharmacies
A pharmacy is the only AHPRA-regulated business that is also a retailer. We measured 20 live pharmacy websites against the rules.
Who is watching
Section 133 covers the service. The Therapeutic Goods Act and Advertising Code cover every medicine on the shelf. State medicines law sits under both.
20 websites, 1,624 sentences
Median page 8.0%. Worst page 23.7%. Two pages had none. Clinic pages measured the day before ran at 7.7%.
By type
Compounding pharmacies lean on specialised, expert and tailored, and they name what goes in the capsule. That second habit is the one the TGA has been fining.
The lesson that landed
Not Ozempic, not Wegovy, not Viagra. Myers Pharmacy paid an $18,780 infringement notice for Ozempic signs. The industry noticed.
The lesson that did not
Bioidentical HRT, oestrogen, progesterone, testosterone, in compounding pitches. The TGA: you can advertise the compounding service, but avoid referring to specific products.
What you can say
UTI consultations with a pharmacist: fine. Antibiotics without a GP: not. Influenza vaccinations available: fine. Brand X vaccine, 10% off: not.
The National Law layer
Specialised appeared on 13 pages, trusted on 13, best on 10. Registration is the qualification. Swap the adjective for a fact.
The test
That is a test a copywriter can apply to a page in an afternoon.
Tap for the full measurement, the rewrite table and every source.