Advertising your optometry practice
AHPRA's health ad rules cover your eye test. A claim about slowing a child's myopia falls under the TGA, the medicines and devices regulator.
What the TGA looks for
The TGA calls these restricted claims. It counts them when you say it outright. It also counts them when you only hint at it.
Why it matters to you
The TGA says this holds unless it has given you an approval or a permission. There is no other way.
The good news
A 2025 TGA permission covers lenses made to correct vision or control myopia. You need to meet the conditions set out in it.
The 2024 change
Contact lenses are medical devices. They must be on the TGA list. Since 15 June 2024, lenses for glasses do not. That changed supply, but not what you may claim.
Who is responsible
AHPRA's rules apply to any person. That includes your practice, the company that owns it and the agency writing your copy.
The big picture
You also sell a product at the counter. So one page of yours can answer to 3 regulators, in 3 different sentences.
Tap through for the lens comparison table and the five fixes