Ads for nurses and midwives
The health ad rules cover every profession. For nurses and midwives, most complaints are about one thing. It is the word nurse or midwife next to a name.
What AHPRA hears about
AHPRA is the body behind the health ad rules. In 2024/25, it got 87 offence complaints about nurses. Of those, 71 were about titles and 13 were about ads.
How doctors compare
For doctors, it was 75 title complaints and 68 about ads. For nurses, it was 71 against 13. Your risk looks different, so your check should too.
The protected titles
They are nurse, registered nurse, nurse practitioner and enrolled nurse. Midwife and midwife practitioner are protected too. Check how your site uses each one.
Who breaks the rule
The law covers using a title 'in relation to another person'. If your practice writes the bio, you are using the title. Your staff member need not write a word.
Where it often goes wrong
In 2024/25, 3 of the 4 nursing court cases were about titles kept after registration lapsed or was given up. Registration renews every year. Your team page does not.
From 2 September 2025
If your ad names a nurse doing a higher risk cosmetic procedure, list their registration details. That includes their registration number, which looks like NMW000123456.
The 1-minute check
Look up every nurse or midwife on your site in the public register. Compare their profession, division and endorsement with your page. The register is the source of truth.
Tap for the full guide, with every source.