AHPRA advertising for nurses and midwives
Section 133 covers every profession. For nurses and midwives, the rule Ahpra actually hears about is the word "nurse" next to a name.
Ahpra annual report 2024/25, Table 29
Offence complaints Ahpra received about nurses in 2024/25: 87. About protected titles: 71. About advertising: 13. For midwives, all 7 were about titles.
Compare doctors
For medical practitioners, title and advertising complaints arrive in nearly equal numbers. For nurses it is 71 against 13. The shape of the risk is different, so the check should be too.
Section 113, the Table
Nurse, registered nurse, nurse practitioner, enrolled nurse. Midwife, midwife practitioner. Misuse carries, for an individual, "$60,000 or 3 years imprisonment or both". Section 133 carries the fine alone.
Section 113(2)
Using a protected title "in relation to another person" is the offence. The practice that writes the bio is using the title in relation to that person. The staff member need not have written a word.
Table 30, four NMBA prosecutions
Three of the four nursing and midwifery prosecutions completed in 2024/25 were titles kept after registration lapsed or was surrendered. Registration renews every year. Team pages do not.
From 2 September 2025
If an ad names a nurse performing a higher risk cosmetic procedure, it "must include information about the health practitioner's registration details, including their registration number". The guideline's own example: AB (NMW000123456) Registered nurse (Division 1), nurse practitioner.
The one-minute check
Search every person your site calls a nurse or midwife on the public register. Read profession, division and endorsement against your page. The register is the source of truth. Your team page is a claim about it.
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