The new Act never says advertising.

What the law talks about

Advertising appears 0 times in the new law.

I counted every word in the full text. The words advertising and marketing do not show up at all. Your rules come from other places.

What the Act does check

Its rules on misleading claims are about the regulator.

The word misleading appears 26 times. Each time, it is about what you tell the regulator. None of it covers what you tell a family.

Who checks your marketing

Three other sets of rules still apply to you.

Consumer law covers each claim you make. AHPRA, the body behind the health ad rules, covers your health care. The aged care body can reach you through your registration.

A case to learn from

A big provider was fined over a features list.

In 2020, a court ordered $6 million in penalties against Bupa Aged Care. At 20 homes, it took money for extra services. It did not fully supply them.

What went wrong

The list read like any other website.

It named things like dementia-designed gardens and hot breakfasts. None were wild claims. The risk for you is a gap between your page and your real service.

The rule many homes forget

Your home page may be a health ad.

Nurses, physios, OTs and podiatrists are all registered. When you promote their work, the health ad rules apply. So skip testimonials about care, promised results and comparisons you cannot prove.

A myth to drop

Nobody can sue you over the Statement of Rights.

The Act says those rights cannot be enforced in a court. Blogs that warn otherwise are wrong. Your real risk is a complaint, or a breach of your registration rules.

What to do

Take care when you say you comply.

Say you uphold the Statement of Rights, and you give a complaints officer a test in your own words. Make sure your service matches every claim on your site.

Tap for the claim table and the 6 fixes to make this quarter.